Stradivarius: Jeans Fit Guide
JEANS FIT GUIDE
Stradivarius presents a new edition of its Jeans Fit Guide through a campaign that follows the fast-paced life of a young artist. Painting, heading out to pick up materials, collecting a garment from the dry cleaner’s or simply finding a moment to switch off are all part of a day that never seems to have enough hours. Between rushing around, little mishaps and paint stains, denim becomes the common thread of a wardrobe designed to follow her both in and out of the studio.
As with every season, denim once again takes centre stage in the Stradivarius universe. This time, some of the brand’s most coveted styles return in new colours, while new silhouettes and details expand the Jeans Fit Guide. Different volumes, lengths and constructions showcase the versatility of jeans designed to adapt to different ways of dressing, from the most relaxed silhouettes to more streamlined fits.
Among the key fits, some of the brand’s most recognisable styles return, including the D91 Low Wide-Leg, with its wide, relaxed silhouette; the D80 Barrel Fit, defined by its curved volume; the D74 High Waist Flare, with a distinctly seventies-inspired feel; and the D92 Straight Wide and D98 Straight Leg, which reinterpret the classic straight cut. They are joined by the D67 Bootcut and the new D72 Balloon, alongside the Double Waist Wide Leg, which introduces a double-waist detail as one of the collection’s defining features.
The campaign brings each of these fits into a wardrobe where contrasts take centre stage: denim is paired with structured jackets, checks, military-inspired pieces and more feminine details, from ruffles to ballet flats and heeled shoes. A way of approaching jeans as the starting point of a look that works even when the rest of the day and the outfit comes together on the go.
