Stradivarius: The Collective
The Collective is a new event concept through which Stradivarius will bring together its community in several cities around the world throughout this season. This format offers unique experiences aimed at all the people who inspire and are part of the brand, from content creators to customers.
Last week, The Collective was launched in Paris and Amsterdam, where the brand brought together more than 430 attendees in a dynamic and inspiring setting. Guests enjoyed a range of activations inspired by a modern marketplace, where fashion and trends came together for a truly unique evening.
The events, aligned with the brand’s latest editorial, also served as a presentation of the new collection, now available in stores. Many of the attendees, dressed in full Stradivarius looks, showcased some of the key pieces from the collection: denim and fluid fabric trousers, with the balloon silhouette as a standout feature, tailoring-inspired sets, and a wide selection of jackets, from bombers to zip-up styles with high necks, as well as cropped trench coats in brown tones. Accessories play a key role in the collection, with particular emphasis on bags, sunglasses, scarves and sarongs tied at the waist, adding a layering effect to the outfits.
