Stradivarius: D Show
D SHOW
Stradivarius presents “D Show,” its new denim campaign for the AW25 season. In this editorial, the brand draws inspiration from the story of a model who finds herself trapped in an empty theatre — a unique stage where anything is possible. Surrounded by seats and red curtains, the space becomes the perfect setting to play, dream, reinvent oneself, and, of course, showcase the brand’s latest denim pieces.
The campaign images feature a cinematic aesthetic that evokes the backstage atmosphere of a fashion show, while also championing the importance of being true to oneself — embracing who we are, just as we do when no one is watching. Under the spotlight and on stage, exploring every corner of the theatre, the protagonist appears authentic: unfiltered, unapologetic, and effortlessly stylish.
Raw denim takes center stage in the collection, featured in peplum-style jackets and tops, as well as jeans in a variety of fits. Iconic Stradivarius models like the D91 — now one of the brand’s latest bestsellers — are joined by the comeback of skinny jeans, once again staking their claim in our wardrobes.
Stradivarius’ new denim collection not only invites mixing and matching but also encourages personalization with charms and accessories that turn every outfit into a true statement of style and self-expression.
